Easypost's Shipping Expertise on Display

Brian McFayden, Senior Director of Enterprise Sales at Easypost, a comprehensive shipping software platform specializing in parcel shipping APIs and multi-carrier solutions, attended DELIVER America 2024. Easypost's aim was to connect with retailers and discuss how their robust suite of shipping tools can address the evolving demands of the industry.

Anticipating Success Through DELIVER's Support 

McFayden noted high expectations for the event, attributing this to the proactive and organized approach of the DELIVER America team. Their guidance and support from the outset instilled confidence that Easypost would achieve significant engagement through face-to-face meetings, surpassing their experiences at other industry events.

High-Impact Meetings with Target Companies 

Easypost experienced significant success in terms of direct engagement, securing around 20 "actual face-to-face meetings" with key target companies. McFayden, defined a "good meeting" as connecting with the right person at a target company and having conversations centered around their specific needs and how Easypost's solutions could fulfill them. He estimated that a significant majority of these meetings held strong potential for future business.

"We knew coming in here that we were going to do better with solid face-to-face meetings than at other events we'd ever been to. And I'd have to say that's that's been the case"

Addressing Key Retail Challenges

McFayden highlighted four major challenges facing retailers today: meeting consumer expectations (particularly around shipping), keeping up with technology, the growing importance of sustainability, and the need for automation to simplify operations. He noted DELIVER America's focus on sustainability as a significant positive.

The Memorable Impact of DELIVER

Beyond their presentation and the unique use of headsets, McFayden, emphasized the overall execution of DELIVER America, stating it was "one of the best run events I've been a part of in a long time." He specifically praised DELIVER's facilitation of pre-arranged meetings, which provided a significant advantage over traditional trade shows where companies rely on booth traffic or proactive outreach.

Valuable Networking and Walk-In Opportunities

DELIVER encouraged attendees to network beyond their scheduled meetings, leading to additional "walk-ins" and further productive conversations with the right target audience. 

Key Benefits & ROI for Easypost at DELIVER:

• High Volume of Targeted Meetings: Approximately 20 pre-arranged, high-quality meetings with key decision-makers.
• Strong Conversion Potential: Estimated that around 90% of meetings held potential to turn into business.
• Efficient Lead Generation: The pre-arranged meeting format streamlined the process of connecting with relevant prospects, offering a higher ROI compared to traditional booth-based events.
• Valuable Networking Beyond Scheduled Meetings: Opportunities for additional impactful conversations with walk-in traffic.
• Positive Event Experience: Praised the organization and facilitation by the DELIVER America team.