GLS Targets Key Partnerships at DELIVER

GLS, a prominent shipping company with a strong European presence and growing reach in the US, attended DELIVER America 2024 with a clear strategy. Their primary goal was to connect with leading brands attracted to the event, aiming to discuss shipping opportunities and understand the specific needs of these businesses.

Impactful Scheduled Meetings

The GLS team successfully secured meetings with targeted brands, leading to intentional conversations about facilitating their growth. The dedicated 30-minute meeting slots were highlighted as particularly impactful, providing a valuable environment for in-depth discussions that their team had been actively pursuing. These focused interactions are expected to yield promising follow-up opportunities.

"The fact that we had the environment to be able to have 30 minute conversations was extremely impactful."

Addressing Market Needs and Global Solutions

GLS emphasized their ability to offer customized shipping solutions, taking a deeper, analytical approach often lacking in the industry. Leveraging their extensive European network, they can provide brands with a truly global perspective. The event also highlighted the current market dynamic where brands seek a balance between price and service, catering to both lower-cost and luxury segments.

Significant ROI Expected from DELIVER

The structured meeting format at DELIVER offered a unique advantage. Instead of vendors actively seeking out brands, the targeted brands came to them. This setup facilitated valuable and intentional conversations with a high probability of leading to future business. The representative estimated that a very high percentage of their meetings would likely result in a strong ROI.

Key Benefits for GLS at DELIVER:

• Access to Target Brands: Successful in securing meetings with key companies.
• Efficient and Intentional Conversations: Dedicated time slots for focused discussions.
• High Potential ROI: Expectation that a significant majority of meetings will yield positive results.
• Unique Meeting Format: Brands actively seeking out vendors, maximizing valuable interactions.