This session will discuss the evolution of direct from China parcel fulfilment and how companies like Shein and Temu have leveraged it to leapfrog their competition. It will deep dive into the launch and global expansion of a Thai beauty brand leveraging direct from China fulfilment to penetrate 15 different global markets in parallel immediately after production ready. It will also outline steps that any business can take to include direct from China parcel fulfillment in their ecommerce logistics playbook.