Rethinking E-commerce Fulfillment: The China Direct Model

Dayu Yang, CEO at EcommOps explores the transformative potential of direct-from-China parcel fulfillment for e-commerce, contrasting it with traditional models and outlining its strategic advantages.

"I really believe that utilizing direct from China fulfillment in the right way is not just a small efficiency gain but it can literally give you a stepwise Improvement..."

Key Benefits of China Direct Fulfillment According to Yang:

• Minimized Inventory Risk: Reduced cash tied up in inventory and greater flexibility to adjust replenishment plans based on demand.  
• Faster Launches: Significantly shorter lead times enable quicker product launches and faster access to global markets.  
• Global Scalability: Efficiently serving multiple international markets from one or a few locations.
• Faster Product Iterations: Shorter production cycles allow for rapid product improvements and adaptations based on market feedback.