The Evolving Retail Supply Chain

The presentation by Brian Bourke, Global Chief Commercial Officer, Seko Logistics at DELIVER America 2024 addressed the challenges and opportunities facing retailers in a rapidly changing global market. The discussion centred on adapting to shifting consumer behaviour, managing external risks, and building robust, collaborative supply chains.

"The new way is optionality, the new way is having the systems and the partners to support and enable your Global growth. Optionality is key."

SEKO Logistics emphasizes the need for retailers to move beyond traditional, single-source models and embrace a more flexible and diversified approach to supply chain management.

Key Trends and Strategies:

• International Expansion: The importance of developing a strong international growth strategy and the challenges and solutions associated with it.
• Customer-First Mindset: The need to prioritise customer expectations and provide seamless, convenient, and reliable delivery experiences.
• Omnichannel Integration: The integration of physical and digital channels to create a unified and consistent customer journey.
• Agile and Resilient Supply Chains: Building supply chains that can adapt to disruptions, such as geopolitical events, regulatory changes, and natural disasters.
• Technology and Data: Leveraging technology for visibility, automation, and data-driven decision-making.
• Strategic Partnerships: The value of collaborating with logistics providers and other partners to enhance capabilities and achieve shared goals.
• Reverse Logistics: The growing importance of efficient and sustainable returns management.