The Store of the Future: An Evolving Experience

The panel featuring Chad Lundeen, VP, Real Estate and Store Development, Saatva, Danielle Lafleur, Founder, DLF Collective,  Michael Pietrunti, Sr Director Visual Merchandising, Mejuri and Celeste Sherman, Director of Stores, Under Armour fired up a discussion focused on the changing role of physical stores and how retailers are adapting to meet evolving consumer expectations. The concept of experiential retail, using technology to enhance the in-store experience, and the influence of different generations on shopping habits were key themes.

"Brands are turning more into an experience."

The panelists highlighted the need for stores to offer more than just products, emphasizing the importance of creating emotional connections and immersive brand experiences.

Key Themes and Insights:

• Experiential Retail: The importance of engaging customers through multiple senses, creating memorable and immersive shopping experiences.
• Technology Integration: The role of AI and robotics in automating tasks, assisting staff, and enhancing customer interaction.
• Omnichannel Experience: Blending digital and physical touchpoints to create a seamless customer journey.
• Generational Differences: Understanding the shopping preferences and behaviours of different generations, particularly Gen Z and Gen Alpha.
• Sustainability: The increasing demand for sustainable and ethically sourced products.