A panel of supply chain leaders from Swire Coca-Cola, Lacoste, Zalora, and Diageo India convened to discuss the critical aspects of creating a customer-centric supply chain in the dynamic Asian market. Their conversation explored leadership, data utilization, sustainability, and the challenges of navigating an increasingly complex global trade environment.

Leadership and Customer Expectations

The panel emphasised that leaders must not only react to change but also anticipate and drive it. Vykintas from Zalora highlighted the importance of actively listening to customers and focusing on initiatives that deliver genuine value. Benoit from Lacoste stressed that, despite internal pressures, the customer must always come first. Himanshu from Diageo India underscored the need to instill a "customer-first" mindset throughout the organisation.

Data and Technology as Competitive Advantages

The discussion shifted to the strategic use of data. Vykintas advised starting with "why" before analysing data, ensuring that insights align with customer needs. Himanshu advocated for a structured approach, beginning with desired insights and working backward to identify necessary inputs. Benoit highlighted the importance of using data to create a performance culture and enhance collaboration across departments.

Sustainability Beyond Compliance

Sustainability emerged as a core responsibility. Himanshu shared Diageo's initiatives to remove outer cartons and implement returnable bottle programs. Vykintas emphasised the cost-effectiveness of sustainable practices, such as recycled packaging. Benoit discussed Lacoste's efforts to source sustainable materials and ensure ethical manufacturing practices.

Partnerships and Navigating Global Trade

The panel explored the importance of building strong partnerships. Vykintas highlighted Zalora's collaboration with logistics providers to improve e-commerce delivery. Himanshu discussed the need for industry collaboration to address regulatory and infrastructural challenges. Benoit emphasised the shift towards strategic partnerships based on trust and long-term commitment.

The discussion also addressed the impact of global trade tensions. The panelists advised businesses to diversify sourcing, anticipate regulatory changes, and maintain agility.

The Future of Supply Chain Leadership

Looking ahead, the panelists identified key leadership skills for the next generation. Vykintas emphasised the importance of a growth mindset and continuous learning. Himanshu advocated for an end-to-end perspective, breaking down functional silos. Benoit stressed the need to challenge the status quo and dare to address problems.

Key Takeaways

• Customer centricity must be at the forefront of all supply chain decisions.
• Data should be used strategically to drive meaningful insights and actions.
• Sustainability is both an ethical responsibility and a potential cost-saving measure.
• Strong partnerships and agility are essential for navigating global trade challenges.
• Future supply chain leaders must embrace a growth mindset and an end-to-end perspective.