Meeting the Needs of the Modern Consumer

The session highlighted the evolving demands of today's consumers, particularly Gen Z and Millennials, who are increasingly seeking:

• Digital-First Experiences: Frictionless online shopping and delivery experiences.
• Convenience: Flexible delivery options, including lockers and PUDOs (pick-up drop-off points).
• Speed: Faster delivery times and reliable service.
• Sustainability: Environmentally responsible delivery solutions.

InPost's Out-of-Home Network

InPost, a leading provider of OOH delivery solutions in Europe, has a vast network of nearly 70,000 lockers and PUDOs across nine markets. The company is committed to expanding its network and providing convenient and sustainable delivery options for consumers.

Notino's Growth and Challenges

Notino, a major online retailer of beauty products, has experienced significant growth in recent years, expanding to 27 countries across Europe. The company faces challenges in meeting the evolving demands of its customer base, particularly in terms of speed, convenience, and sustainability.

The Partnership: Delivering for the Modern Consumer

The partnership between InPost and Notino focuses on leveraging OOH delivery to meet the needs of the modern consumer. Key aspects of the partnership include:

• Digital-First Approach: InPost's label-free lockers and mobile app provide a seamless and convenient experience for consumers.
• Global Reach with Local Expertise: InPost's extensive network and local market knowledge enable Notino to offer tailored delivery solutions in different countries.
• Speed and Convenience: InPost's lockers and PUDOs provide 24/7 access and convenient locations, enabling faster deliveries and improved customer satisfaction.
• Sustainability: InPost is committed to reducing its environmental impact and providing sustainable delivery solutions, aligning with Notino's own sustainability goals.

Key Takeaways

• Out-of-Home Delivery is Growing: OOH delivery is becoming increasingly popular, particularly among younger consumers.
• Convenience is King: Consumers are demanding more convenient and flexible delivery options.
• Partnerships are Key: Collaboration between retailers and delivery providers is essential for optimizing the customer experience.
• Data and Analytics: Leveraging data and analytics can help understand consumer preferences and optimize delivery solutions.
• Sustainability Matters: Consumers are increasingly prioritizing sustainable delivery options.

By partnering with InPost and leveraging its extensive OOH network, Notino is able to provide a more convenient, sustainable, and customer-centric delivery experience, contributing to its continued growth and success in the European market.