Bonus Insights: Amelia Kallman - Futurist, Speaker & Author
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Recently named one of the 'Top 25 Women in the Metaverse', Amelia Kallman is a leading London futurist, speaker and author. As a technology communicator, she regularly consults brands, agencies, and governments on the impact of new technologies on the future of business and our lives.
She forecasts global trends and behaviours, helping clients navigate innovation, build strategies, and deliver industry-leading initiatives. She specialises in the emerging opportunities - as well as the risks - of AI, XR, the metaverse, and Web 3.0, and is host of the shows XR Star, Blockchain in the Metaverse and The Big Reveal.
WATCH her DELIVER Europe 2023 Keynote: Great Techspectations: Retail, Reality, & the Future
Key Fact: 73% of employees at high-performing organisations expect to be reskilled over the next three years as a result of AI (McKinsey)
AI as Another Colleague
“The four areas that AI is playing in already are productivity, predictability, personalization, and content creation. Every business can start to include it. There are free plug-ins and bolt-ons and APIs that are just going to accelerate processes and conversations, make our lives easier, and build that comfort with understanding that AI is something that we can work with: it can become another colleague, something that isn't scary or overwhelming.”
The New Fakes Market
“One of the big struggles we have currently is because we're looking at this global landscape – different regions are taking different actions, or inactions, when it comes to regulating in this space. But even in our physical retail, we still have a fakes market. The truth is that when these innovations come out, often the early adopters are bad actors, and they want to see how they can exploit it. At one point, it was something like 95% of NFTs on Twitter were scams. And this is really bad, because it creates this distrust for something that actually could be quite beneficial.”
Educating against Risks
“This is just the first iteration – we're not at an end point here. These are all building blocks to where these technologies are headed. I think the eventual solution is going to come from blockchain, and from having a level of technology that gives it some kind of security so it can be tracked, however it's being used. But we're still a long way off from that, so there is huge opportunity for piracy between now and then.
Education is powerful. There are some very real risks here around AI today and what it can do in things like marginalising minorities and perpetuating bias, and those are the kinds of things that I think we need to be addressing right now.”
